Case Study: A Bettr social strategy

Written By Priya Balraju

About the Project

Bettr Group isn’t just a coffee powerhouse; they’re Asia’s first B Corp, blending business with purpose. With a packed agenda and plenty to say, Bettr partnered with Vibe Check to sharpen their content game, refocusing their messaging to align with their business goals.

Our Process

We ran two hands-on workshops with the Bettr team, zeroing in on their biggest opportunities and building content pillars that matched their mission. Together, we brainstormed content streams for each pillar, shaping a social strategy that felt authentic and actionable.

What we brought to the table:

  • Energising, collaborative workshops that sparked fresh ideas

  • A knack for balancing business goals with purpose-driven storytelling

  • An outsider’s perspective, paired with a deep understanding of Bettr’s values

  • Down-to-earth recommendations for making a real impact on a budget

Deliverables

  • Background research and competitor analysis

  • Workshop facilitation

  • A clear, actionable social strategy and content roadmap

Results

  • An actionable social strategy and content roadmap to inform Bettr’s social content on Instagram, Facebook, and LinkedIn

Priya Balraju
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