Case Study: Cleaning the creative landscape in Asia

About the Project

Clean Creatives is a movement of advertisers, PR professionals, and their clients who are cutting ties with fossil fuels. However it needed more traction in Asia, particularly in Singapore. In partnership with other local activist experts, we conducted a series of interviews with creative professionals at every level. These conversations unearthed the real challenges and opportunities for Clean Creatives in Singapore, sparking a set of practical recommendations to boost their presence in the year ahead.

Our Process

We tapped into our network across advertising and PR, gathering unfiltered insights from agency leaders, seasoned talent, and rising stars. Partnering with a local sustainability consultant widened our lens, ensuring our action plan was both grounded and ambitious. Together with the Clean Creatives team, we mapped out a strategy that truly resonated.

What we brought to the table:

• Deep knowledge of the Singapore and ASEAN comms market

• Expertise in one-on-one interviews to uncover the motivations and barriers to action

• Recommendations that connected Clean Creatives’ goals with their audiences’

Deliverables

• A punchy slide deck capturing key findings and clear next steps.

Results

• The plan is already in motion, with Singapore events drawing strong crowds and great energy.